Recycling builds brand loyalty

As the world changes, consumers are becoming more aware of the importance of recycling and many actively seek out brands that consciously aim to reduce the environmental impact of their products and services.

A 2025 study found that 90% of consumers are more likely to purchase from brands that prioritise sustainable packaging, while 58% prefer brands publicly committed to sustainability. An impressive 39% have already switched to competitors offering more eco-friendly packaging, and 73% say they are open to choosing brands with greener options.

Many companies are now proactively incorporating sustainable business practices throughout their operations, using it as both a practical strategy and a powerful brand message. However, one area for improvement that is often overlooked is the optimisation of end-to-end waste management processes.

Thankfully it’s commonplace for businesses to provide systems that encourage the sorting of general waste, plastics, and (sometimes) food scraps, yet there are opportunities to optimise these systems further and truly support the goal of reducing plastic use and improving productivity.

Tell your customers

By sharing the efforts your company is making to recycle and reduce plastic, whilst also introducing products that will demonstrably improve productivity and cleanliness, your brand story can inspire others to follow your lead.

A small investment in changing your rubbish stations and bin liners can make a huge saving in the long run, for your budget and the planet. Not only that, but you’ll see productivity increase, with less time being wasted on changing bags and cleaning up unhygienic spills.

In public-facing environments such as lobbies, offices, and airports, select Unisort Climate Recycling Bins, complete with intuitive visual signage to improve sorting behaviour. Fitted with colour-coded Longopac Continuous Liners, these stylish bins are quick and easy to change and keep clean. See more about Unisort Bins

More importantly, by introducing the Longopac system you will also be reducing plastic usage by up to 70% compared to traditional bags. Liners can be tied off at any capacity, meaning that every bag disposed of is 100% full, not over or under-filled like standard black liners.

In busy manufacturing facilities such as factories and warehouses, and high-pressure environments like hospitals and restaurants that demand the highest standards of health and safety compliance, the Longopac range of stands and liners are second to none. See more about the Longopac system

Introducing a new waste management system can take place over time as an incremental process. We can help you identify areas to prioritise and provide training and data-driven results to ensure a successful and stress-free rollout.

Give us a call on 0800 342 3177 and let’s make your brand’s sustainability image even more compelling.